Chinese willing to pay more for quality dairy products – Kantar

Despite the slowdown of global dairy markets, the liquid milk market in China continues to grow, market researchers say. 

 

The overall liquid milk market in China (milk and yoghurt) saw a sales increase of 7.5% in 2015, according to consumer market researcher Kantar Worldpanel. In comparison with the European dairy market, this positive trend in China is set to continue, they said. 

To promote greater consumption, dairy manufacturers should educate the Chinese people on the benefits of consuming dairy, according to the market researchers.

They also said that young people are willing to try more categories, and that manufacturers can continue to grow strongly if they diversify their portfolio and look for innovative ways within dairy to convert new consumers.

“Health benefits are a hot topic and using a scientific approach to communicate how the product can improve consumers’ lives can be successful,” they said.

Imported milk

Imported milk is growing faster than domestic milk in China, accelerating the whole dairy market consumption. According to Kantar Worldpanel, through government support policy, promoting the quality of domestic milk to consumers has become a priority now for domestic manufacturers

Resource  : http://www.farmersjournal.ie/chinese-willing-to-pay-more-for-quality-dairy-products-kantar-204841